New change - apple add developers
By Karissa Bell
While the change in how developers describe their apps in the App Store seems like a more subtle shift, it fits with the company's ongoing efforts to scrub old and low-quality apps out of its store. Many developers use "free" in their app names to try and game the store's search algorithms and lure new users.
Doing so may help an app appear higher in some search results but few high-quality apps actually use the word "free" in their name (with the possible exception of apps that have both a free and paid app). Apple could now be trying to crack down on apps with spammy-sounding names to improve the overall quality of its App Store,
Or, the company could simply be trying to reduce confusion. As Apple notes in its developer guidelines, referencing a price in an app name could be confusing to people in other countries where the price may be different.
Whatever the case, we're likely hear more in at Apple's World Wide Developer Conference later this year.
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